Radio ad script examples

Original English templates for a local radio advert, promotion or sponsor read. Start with a script, then record and mix a short audio spot.

Six fictional examples · 15 / 30 second targets · free to adapt

Record and mix your advert

Radio commercial script templates

These are scripts, not audio samples. Target lengths are planning guides, not measured recording durations. Pace, pauses and names change the actual time; record a read-through before choosing your final length.

15 second target · 30 English words

Coffee shop · a warm invitation

Take a little time for yourself at Willow Coffee. Fresh coffee, a quiet corner, and a friendly welcome. Find your next favorite cup on Market Street. Stop by this week.

Warm voice; leave a pause before the invitation.

Record this script and add music →

15 second target · 30 English words

Bookshop · weekend event

Your next story starts at Maple Books. Join us this Saturday for new reads, friendly recommendations, and stories to share. Bring a friend and explore our shop on River Road.

Bright voice; keep the event and location easy to hear.

Record this script and add music →

15 second target · 31 English words

Retail promotion · one clear offer

Refresh your everyday favorites at Pine Street Market. This weekend, take twenty percent off selected home accessories. Visit our Main Street shop for details and find something that feels like you.

Confident voice; emphasize the offer without rushing.

Record this script and add music →

30 second target · 60 English words

Local service · a simple next step

A busy week can leave little time for a tidy home. At Clear Day Cleaning, we help you plan a cleaning visit around your routine. Tell us about your space, ask your questions, and choose a time that works for you. Visit our River Road office to discuss your options. Clear Day Cleaning. A little more room for your day.

Calm voice; leave space around the business name and next step.

Record this script and add music →

30 second target · 67 English words

Community event · an invitation to take part

Make room for a different kind of Saturday. The Meadow Community Fair brings neighbors together for local crafts, music, and activities for the whole family. Come to Meadow Park this Saturday, from ten in the morning until four in the afternoon. Bring a friend, meet the makers, and discover something close to home. Check the event notice for admission details. We would love to see you there.

Friendly voice; separate the date, place and invitation.

Record this script and add music →

Radio advertising script format

Keep spoken copy, production cues and timing in separate lines. This makes a radio advert script easier to record and revise.

Brief
Write the business name, audience, one message, one action and target length above the script.
VOICE
Put only spoken words in the voice line. Keep pronunciation notes and delivery directions separate.
MUSIC / SFX
Describe the music mood and any sound cues. Keep effects below the words that need to be understood.
Timing
Read aloud and time the actual recording. Shorten the copy instead of cutting off the final word.
Review
Check the business name, date, offer and next step. Replace every fictional detail before publishing.

Turn a script into a short audio advert

  1. Replace the fictional business, offer, location and date with your own accurate details.
  2. Read aloud, record your voice, and check that the whole message fits the target. Leave time for listeners to understand the next step.
  3. Open the local mixer, record or upload your voice, choose music, and preview the balance before exporting WAV or MP3.

Open the free voiceover and music mixer · Trim audio

ToAudio wrote these fictional templates for demonstration. You may adapt them for your own recordings. Check your claims and permission to use any music or other material you add.

A FEW GOOD ANSWERS

Frequently asked questions

Up to 100 MiB and 20 minutes per file. Short recordings work best on phones.

Are these sample radio spots or finished audio recordings?

These are original English radio advert script examples, not recorded sample radio spots. The businesses and offers are fictional. Copy a script, adapt it, record your voice, and mix it with music in ToAudio.

What is the difference between a radio spot and a jingle?

These templates are spoken advertisements. A sung jingle requires music and singing creation; the local recording mixer does not generate a sung jingle.

Can I make a free DJ intro or DJ name drop?

You can record a spoken DJ name or introduction, add your own music or a ToAudio music bed, and export the mix without signing in. This is a recording workflow, not voice cloning or an automatic DJ drop generator.

Can I make a 60-second radio advert?

You can use the script format for a longer recording, but the current mixer exports target lengths of 10, 15 or 30 seconds. A 60-second finished spot needs a longer editing workflow. The mixer never cuts off speech to claim a shorter result.

Can I generate the voice from text?

Text-to-voice generation is not publicly available yet. For now, record in the browser or upload your recording, add music and export WAV or MP3 locally.